Company Origins & Founder Story
Founded in Hong Kong, globally with offices in Dubai, New York, and Mumbai.
Behind PSYLISH is Payal Shah, a visionary entrepreneur and jewelry designer who first made waves with L' Dezen, her high-jewelry brand celebrated for its architectural designs and bold luxury. With a background in design and business, Payal has worked with celebrity clientele, industry leaders, and global tastemakers, solidifying her reputation as a force in the fine jewelry world.
But luxury is evolving, and so is the way people experience it. With PSYLISH, Payal brings a fresh, modern approach—one that blends accessibility, transparency, and effortless wearability while maintaining the craftsmanship and quality fine jewelry deserves. She understands that today’s buyer wants fine jewelry to be more than an occasion-based investment—they want pieces that move with them, adapt to their style, and fit seamlessly into their lives.
PSYLISH is determined to have a pulse on how the next generation views fine jewelry, we are redefining what luxury looks like in today’s world reshaping the way people wear, shop, and experience diamonds.
-PAYAL SHAH, FOUNDER
IT’S NEVER A BARGAIN IF YOU CAN’T AFFORD THE PRICE
We’ve eliminated traditional retail markups, bringing premium craftsmanship directly to you through our Factory to Cart model. This means you get high-quality diamonds and 18K gold jewelry—without the inflated costs.
Jewelry should move with you
Not Slow You Down
Whether you’re dressing for work, stacking your diamonds for brunch, or catching a flight, PSYLISH is designed for everyday wear, every occasion, and every pace of life.
- Minimalist luxury, designed for layering
- Lightweight, durable, and sweat-proof
- Timeless pieces made to be worn—not stored away
